To start with, the author of this article would like to ask every reader a number of questions viz:
*Would you like to read a marketing textbook that is straightforward and harbours no form of ambiguity in its explanations of basic concepts, principles and practice of marketing?
*As a marketing student in an institution of higher learning, would you like to score at least 70 per cent in your next marketing course-examination?
*Would you like to read and acquire a marketing textbook that will be useful to you regardless of the level of your educational pursuit in the university or any other institution of higher learning?
*Would you like to read a marketing text that is very rich in contents and suitable for undergraduate and postgraduate students?
*Would you like to read a uniquely written marketing text that requires no previous knowledge of marketing course from its readers?
*Would you like to read and acquire a marketing textbook designed to meet the needs of practitioners and students writing professional examinations organized by Chartered Institute of Marketing, London, Chartered Institute of Management, Nigeria and a number of other professional bodies in Nigeria?
*Would you like to read a marketing textbook that will enhance your capacity to write publishable articles in scholarly journals?
*Would you like to acquire and read a marketing textbook that will be useful to you in writing a literature review-chapter of your undergraduate research project or postgraduate research dissertation/thesis?
*Would you like to acquire and read a marketing textbook that will provide you with all the references that you need to conduct a research on any marketing related topic?
*Would you like to read and acquire a marketing textbook designed to satisfy the needs of marketing students and practitioners in developing countries and around the world?
If you answered in the affirmative to any of the foregoing questions, then, it would be necessary to say that this is the most important blog-article you will ever read.
A brief introduction of the author: Aderemi Adeleye is the author of the marketing text entitled ‘‘Marketing: Principles & Practice (2nd edn.)’’. He is a lecturer in Marketing in the Department of Business Administration, University of Lagos, Akoka, Yaba, Nigeria. Aderemi has also written a number of articles in scholarly journals. He acquired considerable working experience in a consulting company and an advertising company in Nigeria. Furthermore, Aderemi also worked and studied at the Robert Gordon University, Aberdeen, United Kingdom. He is also a marketing consultant. Indeed, Aderemi Adeleye is a product of four universities, three of which are based in Nigeria and one is situated in United Kingdom.
Book Description and Its Benefits: It is quite obvious that most of the textbooks used by academic faculties in developing countries are of Western origin; hence, the usefulness of such material in local environment is limited in scope. What is more, colleges and universities in developing countries are often called upon by their respective governments and societies to emphasize issues and problems relating to local needs.
This marketing textbook, therefore, serves as relevant reading material for every student of marketing in developing countries. Furthermore, marketing students in developed countries would also benefit immensely from reading the book.
This book is well-researched. It is also highly readable and comprises seventeen chapters. The chapters examined various aspects of marketing starting with a cutting-edge overview of the course. Other relevant topics regarding the discipline of marketing such as marketing environment, consumer behaviour, organizational buying behaviour, market segmentation, marketing planning process, marketing research, marketing mix, product concept, price, distribution, promotion, service marketing, relationship marketing and international marketing have also been treated.
Now in its second edition, Marketing: Principles and Practice requires no previous knowledge of marketing course, but offers a practical and fully comprehensive introduction to marketing for undergraduate and postgraduate students. Practitioners will also find it useful. The book is also designed to meet the needs of students taking professional examinations in marketing in developing countries and around the world. Each chapter is provided with carefully selected application questions. This edition also contains multiple choice questions and answers. A “student-friendly” approach was adopted in writing the book.
The book is inundated with plethora of examples drawn from developing countries and around the world; hence making it easier for its readers to understand the basic concepts, principles and practice of marketing.
Furthermore, the book attempted to treat the relevant topics in the discipline of marketing more succinctly than a lot of other marketing texts. Indeed, this book is your one-stop guide to understanding the principles and practice of marketing.
Money-Back Guaranteed!
*The purchase of this book goes with a money-back guarantee; If after obtaining and reading this book, your testimony is largely at variance with the ones listed here, then, your money will be returned to you.
Furthermore, If you are unable to master the basic concepts, principles and practice of marketing after four days of purchasing and reading this book, then your money will also be returned to you.
Testimonies of Users or Readers of the Book
As a university academic and an author for more than two decades, a lot of my students, acquaintances and even students of other universities in Nigeria had made complimentary comments after reading my marketing book entitled ‘‘Marketing: Principles & Practice.’’ One important lesson to learn at this juncture, is that their comments can only reveal the benefits that any potential user or reader of this marketing text can derive from it. A number of such comments are listed as follows:
* ‘‘The book is straightforward. It hits the nail on the head.’’-Mbadiwe, Nigeria.
* ‘‘The book is well-researched.’’-Micheal, Nigeria.
* ‘‘The book is fantastic.’’-Adeola, Nigeria.
* ‘‘The book I read that enabled me to graduate with first class honours degree.’’-Olabooye, Nigeria.
* ‘‘We read copies of the book and succeeded in getting ‘‘A’s’’ in our marketing courses’ examinations while we were still undergraduates in our university.’’-Tolulola, Nigeria.
*‘‘I recommend this book to you all. I read it when I was doing my MSc, It’s good for both scholars and practitioners.’’-Sola, Nigeria.
* ‘‘The book is publishers' delight..."-Oladunjoye, Nigeria.
* ‘‘All the references that you need to conduct a research on any
marketing related topic can be found in this book.’’-Peter, Nigeria.
From the foregoing, ‘‘Marketing: Principles & Practice (2nd edn.)’’ by Aderemi S. Adeleye is one book that will surely give you value for your money as you take a decision to obtain it today.
Bonuses:
Your decision to buy the marketing text entitled: ‘‘Marketing: Principles & Practice (2nd edn.)’’ will attract additional bonuses if you eventually buy the book. The monetary values of such bonuses will be considered in due course. However, the bonuses are listed as follows:
1. A video presentation captioned ‘‘Marketing’’ by a renowned marketing scholar (Value: N2000).
2. Another video presentation entitled ‘‘Sales Secret Principles’’ by a renowned marketing practitioner (Value: N2000).
3. Video presentation on basic principles of marketing strategy by a highly sought-after marketing practitioner (Value: N2000).
4. Video presentation on how to establish and nurture a business that works by a globally recognised marketing practitioner (Value: N2000)
5. The first chapter of this marketing text in eBook format (Value: N1000).
6. For every singular purchase of 10 copies of the book, one additional copy of the book will be given free to the buyer (N3500).
7. Every singular purchase of 100 copies of the book will attract 10 additional copies which will be freely given to the buyer (N35000).
**The marketing textbook is now available in electronic format. For individual buyers, the e-book sells for N3000 per copy; However, institutions of higher learning can obtain the marketing e-book for their e-libraries at a negotiable price.
The first five sets of bonuses listed above will be electronically delivered to you via your email address or through any other medium. While the remaining sets of bonuses will be delivered physically to you.
Why you should purchase your own copy of this marketing book now?
1. Limited copies of the book (hard copies) are currently available!
2. Promotional price of the book is N3500 per copy for a limited period of time; after which the price will go up.
How to make orders?
A marketing eBook entitled ''Marketing: Principles and Practice (2nd Edition)'' can be purchased on Amazon.com via this link:
A marketing textbook (paper back) entitled ''Marketing: Principles and Practice (2nd Edition)'' can also be purchased on Amazon.com using this link:
''Marketing: Principles and Practice (2nd edition)’’ can be acquired from Derinco & Associates: Business Consultants and General Merchants based in Ogun State, Nigeria. Our email address is leye447@gmail.com You can also use the following mobile number to call us: +2349165310266. Furthermore, Copies of the book can be procured in some retail stores such as Nigerian universities’ bookshops. Call us now to see how we can help you. Thank you!
A quick recap of some key points already highlighted in this article using an electronic banner below:
